CropSights – New Design Lab

CropSights

Driven by industry demands and technological advancements, CropSights transforms agricultural decision-making with a digital platform that aggregates critical insights from diverse data sources for growers. This platform enables timely, data-driven decisions, boosting productivity and fostering collaboration among farmers by simplifying complex data into actionable insights. CropSights aims to enhance agricultural efficiency by optimizing input management, budgeting, and compliance, ultimately improving agricultural outcomes.

Client
Wilbur-Ellis
2022

Focus
Product Developement
User Interface Design
Branding

Role
Design Director

APPROACH

After setting the initial vision during the blueprint phase, we selected the Salinas region for the pilot launch. To ensure the platform’s successful launch, we aimed to understand the specific needs and agricultural characteristics of the region. We conducted interviews with local growers and agronomists and performed ethnographic research to observe and identify specific needs and pain points in leafy green farming. This approach allowed us to gain a deep understanding of their daily workflows and critical decision-making factors. We closely collaborated with stakeholders and users to co-develop and prioritize features for the pilot launch in the Salinas region.

OUTCOME

This collaborative process enabled us to design and deploy a digital solution tailored to the region’s unique needs within six months. The CropSights platform enhances decision-making for growers and agronomists by utilizing comprehensive field data. After a successful pilot launch in the Salinas region in 2022, CropSights officially launched in 2023 and is now available across three major US regions.