Less for More

The Less For More global campaign aims to encourage individuals to reduce their water usage by making slight adjustments to their everyday routines, promoting water conservation, expanding water access to more areas, and creating a more sustainable future for all.

PRIMARY OBJECTIVES

• To increase awareness about the importance of water conservation and the impact of water scarcity.
• To encourage individuals, households, and businesses to adopt water-saving behaviors that can help reduce water usage.

Client
United Nations (Pro bono)
2023

Focus
Product Development
User Experience Design
User Interface Design
Industrial Design

Role
Product Owner, Designer

APPROACH

By focusing on individual actions and providing the necessary tools, education, and incentives, the campaign aims to create a collective effort that leads to substantial water savings.

Education

• Public campaigns, social media, and educational programs can help people understand the impact of their behavior on water resources and motivate them to take action.

• Endorsement and partnership with water-saving products and services

Behavioral nudges

• Water usage tracking device that visually reminds and encourages mindful water usage

• Mobile app for tracking water consumption, setting goals, and connecting to their community

• Other IoT or wearable devices that automatically recognize water consumption

Incentives

• Free or discounted water usage sensors or devices from the campaign or 3rd parties

• Reward program for participating and taking action

• Reduce water bills or tax breaks from the government

• Rebates for water-saving technologies

Infrastructure improvements

• Using the app to report water leakage, utilizing precise locations for faster responses

• Utilizing an open platform like Water SOS for individuals to connect with their community during a water emergency.

Less for More Global Campaign Blurprint